So it’s not like Instagram filters were BAD. These apps allowed more creative freedom and offered a point of difference to those who wanted to stand out from the crowd (at that time, of course). Hence the emergence of VSCO, Snapseed, A Color Story, and other editing apps, which were different to native IG filters.
At the time, you couldn’t slide your filters all the way down to make them look a bit more subtle. And suddenly, everybody started using them - which means, everybody’s pictures started to look the same. Instagram filters became kinda big, kinda fast. He was the 75th user on the platform ( his prediction, “This is going to be f*** huge”, eventually came true, as we see now) he helped design the icon of the app and, most importantly, he also created some of the first built-in filters on Instagram, including, for example, Sierra, Mayfair, Sutro, Amaro, and Willow. You might not have heard the name Cole Rise before, but he actually played a huge role in defining what Instagram is now. Filters came a bit later, somewhat as an afterthought. The truth is, Instagram was initiated as a photo-sharing app, not a photo-editing app. A Brief History of Native Instagram FiltersĮarlier this year, in our Instagram Marketing 2018 Study, we found out that native Instagram filters are used only 10.5% of the time. To find out, keep reading this post, which will look at the hottest Instagram filters based on a database of 790,000 Instagram users.īefore we start, let’s take a look at the brief history of native Instagram filters. There are over 40 native Instagram filters, but what are the most used Instagram filters IN THE WORLD? And yet, with a bit of filtering, they’re able to take their photos from zero to hero, paving the way to a beautiful and, what’s even more important, consistent Instagram feed. None of these people are experts in photography. When Instagram influencers edit their Instagram photos, they put a filter on top of another filter, and then spice it up with yet another filter - this is how it works. If somebody tells you they don’t, they’re liars. Choose the wrong filter, and your once beautiful photo with so much potential becomes a flop.Įverybody edits their photos on Instagram. Choose the perfect filter, and your pic can blow up Instagram. While this might sound somewhat trivial (I see your eyeballs rolling), Instagram filters can actually make or break your post. Ah, Instagram filters…Where do you even start?